The world of esports continues to push further and further into the mainstream. The gaming organization 100 Thieves, founded by Matthew “Nadeshot” Haag (seen on left in photo above), has signed a deal with major Hollywood agency CAA.
CAA has said that they will focus on expanding 100 Thieves’ interests just from gaming and into film, television, and podcasts. 100 Thieves has multiple pro teams in the most popular games like Fortnite and League of Legends, and its members like Nadeshot boast social media followings into the millions of users.
100 Thieves also has a very strong merchandising business that features intermittent “drops” that often sell out within minutes of being posted.
Apparently it’s not just CAA that thinks highly of the gaming organization, as 100 Thieves has seen Drake, Scooter Braun, and Cavs owner (and billionaire) Dan Gilbert take on ownership stakes.
This is a strategic move on the part of 100 Thieves. Esports companies are becoming media platforms as much as they are pro gaming organizations, and partnering with CAA definitely gives 100 Thieves a much better chance at expanding into mainstream film and television projects and further grow the brand.
Apparently CAA also has a broadening interest and rosy outlook for gaming as well. Last week, CAA also signed a representation deal with arguably the biggest gamer in the world, Tyler “Ninja” Blevins.