Will The McGregor vs. Cerrone Fight Break 1 Million PPV Buys?

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Conor McGregor is once again set to step into his role as a professional fighter this Saturday night while taking a break as a whisky pitchman. The big question is will McGregor still do big ppv numbers without the support of someone like Mayweather on the card, and behind the pay-wall of ESPN+.

The last time that McGregor won a professonal MMA fight was back on Nov 12, 2016, when McGregor put a stop to Eddie Alvarez. Conor McGregor’s likability certainly seems to have taken a hit in the past year with some fans after footage of an incident between Conor and an old man in a pub went viral.

If McGregor loses this fight can he still retain any sort of value as a major fight draw in boxing/MMA? It’s hard to say. McGregor certainly has a die-hard portion of his fan base, probably a lot of Irish fans, that will never go away, but the casual fan may definitely stop shelling out any future money for a McGregor fight if he loses to Cerrone this weekend.

Part of the appeal that made Mayweather so much money was the unblemished record and the opportunity to see someone put a dent in it. Is a fighter who hasn’t won a fight in almost 3-and-a-half-years still a major star in the fight business?

This fight definitely is a major make-or-break moment for McGregor’s career. If he wins the fight against Cerrone, McGregor could easily parlay that opportunity into a Mayweather rematch or a potential match against Pacquiao, and a subsequent major payday, which is probably what Conor is looking for at this point in his career.

Will this fight break 1 million ppv buys? It definitely has a chance to do it because of McGregor’s star appeal but could fall short because of the prerequisite step of being an ESPN+ member before paying the additional full price for the fight.

This certainly seems to be a building block fight for McGregor as Vegas has him as a huge -335 favorite while Cerrone is listed as a +255 underdog.

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